MARKETING ON QUORA
Are you still marketing a product? You don’t sell a product; you sell an experience!
Sell your experience to curious readers and grow your business without spending a fortune on marketing.
When your wings already exist, you must use them to fly!
Quora is one such application that provides the best customer engagement platform. Quora is the new “trending”. Why don’t you make the most of it? Quora gives you a chance to turn your imagination into reality. Hop on your magic carpet and let your creative mind take over. Verbalize your most interesting product advertisement in the form of answers and let your product take the dais.
Quora, simply is a question and answer platform which has recently gained immense popularity as the world transitions towards apps and websites. Quora gives the magic wand for anybody to market their products and services by answering questions on the topic credibly without the need for huge capital.
A simple answer to a question gains millions of views and anyone can make themselves known on Quora by building a credible profile for themselves. The strength of Quora marketing lies in the fact that you can market something as big as a search engine like DuckDuckGo or as basic as your personal and professional skills. Some of the best ways to market on Quora include following topics in your area and answering questions in those topics, commenting on posts with thousands of upvotes and creating a follower reach for yourself. Let’s dive into the specifics!
Why should a marketer choose Quora over other applications and websites?
Creating a business profile is a piece of cake at zero costs and has numerous benefits. Let’s look at a few beneficial features :
Promoted answers — Promoted answers are a type of organic answers that functions as advertisement and enable you to own the conversation about your brand, product or service. This will push your answer to the top of the page to grab reader’s attention. Users can click ‘more’ link if they choose to read your complete answer
Benefits of promoted answers:
● Thought leadership — Let your content reach beyond brand awareness. Grab attention, describe, influence, voice out and answer questions about your own product or service.
●Eternal answers — Go big or go home! Your content will drive influence for a long period of time. This in turn will reach you out to millions and millions of users.
● Reinforce your former content — You can collect information/content from your own blog and website to answer questions on Quora.
High CTR — Click- through rate is determined by the ratio of users who click on a link to the total number of users who have viewed your advertisement. This is used to compute the favorable result and potency of your advertisement
Quora is one such application which can enable you as a marketer to view the rate of your CTR and links users visited along with average percentage for better understanding. You can experiment on various strategies to find which works the best.
Tips on how to increase CTR
● Promotion extensions — Promotions help you to highlight your offers which grab’s a user’s attention. A promotional offer will excite a user and enable chances of high CTR.
● Good headlines = Good data: your title plays a crucial role in determining your CTR. Answer an interesting question to increase your views. Keep it short and sweet.
Quora Ads Targeting: Businesses, a combination of two or more strategies are recommended for a balance of context and target audience. This will prove profitable for a business.
Which targeting type should you use?
All five fingers are not the same. Similarly, strategies which work for an influencer may or may not work for a business. Hence, experimentation is the key. However, these are recommended combinations:
●For increasing traffic — broad targeting, interest targeting, topic targeting
●Conversations — Question targeting, keyword targeting, topic targeting
●Awareness — website traffic targeting, interest targeting, question history targeting.
Quora ads agency — Business profiles help you collaborate cross — functionally. This has a special feature of having multiple users. You can post your content under the name of your client’s brand name. This enables you to operate sequentially with your content team, clients and other important personals.
● Text based advertising unit — Using Quora’s self — serve ad manager, you can create text based advertising units. Advertisers buy advertisements on Quora using an auction that takes multiple factors such as advertiser’s bid, AD quality into consideration. You can pay on a ‘per click’ basis to start with. Advertisers can have an insight about impressions, conversations and spend on Quora Ads manager. However, setting up a conversion pixel is highly endorsed to customize ad delivery for larger audience.
STRATEGIES FOR QUORA MARKETING AND CONTENT CREATION
●Randomization — Do not brag about your product on your page frequently. Users will eventually lose interest and unfollow you. Hence, randomization is the key. Be it a riddle, a joke or a pictorial puzzle, this will keep your followers engaged and give a variety
● STP — Segmenting-targeting-positioning-Users have to be at least 13 years old to access Quora. Hence, along with specific topics and user information, you can target a specific set of audience to market your product. These customers also have purchasing power and do not rely on others to get their hands on a desired product. Quora has already done your customer survey and makes it easier for you to target customers who have already displayed interest by following a specific topic. This drastically decreases your chances of addressing the wrong set of audience.
● The Halo effect –This is a tendency of creating positive impressions of a brand, a product or an influencer. Use Quora as an inexpensive marketing opportunity to grow your network on Instagram, Facebook and your own webpage.
● Crowd — sourcing-crowdsourcing is engaging your audience in your digital content creation activity. Usually social media is one-way conversation. Through crowd sourcing, audience are given a voice to take part in your activity. This in turn helps you to increase engagement.
Is it a sustainable way of marketing in the long run?
Yes……Without a second thought!
● Expense: ‘Minimum cost and maximum profit’ is the holy grail for any business. Quora has the same spirit. Your advertisement can reach a million people within a fraction of a second with a minimum bid for a click being $0.01.
● Customer Reach: Any other traditional method of marketing will target only customers specific to a geographic area. But with Quora, the world is yours. Anybody above the age of 13 years can view your advertisement and it is literally one click away.
● Creative/ attractive content: You have complete freedom of action. You can make your advertisement stand out because you are not limited to a pen and a paper. The best merit is that you can market your experience, which is not an easily achievable feat with the conventional methods.
● Retaining customers — Since active users are following your page, they are kept posted about your activities. You can answer queries instantly and gain customer loyalty in return. Since Quora is a platform which answers specific questions, this is the best way to market your product because you already know what people are curious about.
Things to avoid doing on Quora:
● False information: Customers want trustable information backed up with facts. Providing exaggerated and false information can even shatter your business. Hence, quote facts and convince your customers.
● Plagiarism: It is better to fail in originality, than have a false sense of success in imitation. Plagiarism might keep you up and running for a brief period, but you will face a potential downfall in the long run. It can take you to the top briefly but will surely not keep you there!
● Impatient customers: Most of the consumers will expect instant replies. A delay will provoke a customer and they might end up moving on to another product. It is very essential to be available online for significant amount of time.
● Uncreative content: Since a lot of marketers will post their advertisements, the competition is cutthroat. Hence, posting boring, unappealing content will reduce your views. Creative and catchy content is a prerequisite to market your product
● Spamming: The Last thing you want is for your potential customers to unfollow you. You don’t want them to be frustrated by constant notifications about redundant information.
Keep a tab on these and you can successfully make your product stand out!
Conclusion:
To conclude, digital marketing is regarded as a highly successful platform to encourage budding businesses.
Quora marketing is continuously preparing itself to be the best option for digital marketing and striving for growth at every stage. If utilized efficiently and effectively, it will provide phenomenal benefits with only creativity and no cost! Nevertheless, going digital also helps to save environment and much more.
Quora being user-friendly, will create a sustainable digital marketing method today as well as in the near future.
Hop on the Quora train and find your path to successful digital marketing!!
-Aishwarya Narayanan
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